Tag Archives: Search Engine Optimisation

Vinyl Jacket

Have you heard of Vinyl Jacket?

What has Vinyl Jacket got to do with Internet Marketing?

Often, when I sit down with my clients and show them Google’s statistics for different web searches, dollar signs start to appear in their eyes and they want to go for the high traffic phrases.

Who wouldn’t want a first page share of the 41,000 people who daily type in the search phrase “Mortgages” ? But the reality is that you just don’t stand a chance of getting to the top of the list of 39M pages. Continue reading

increase search engine ranking

Increase Search Engine Ranking Even With Duplicate Content?

Now often I look down the analytics of all my customers and try and work out just why is it that some get lots of traffic and some don’t. You may think it’s down to spending more on adverts, better SEO, techniques to increase search engine ranking or the latest traffic trick that’s going round.

But it’s not; it’s much simpler than that. It’s down to the quantity of content. The quality must be good if you want sales, but when it comes to getting traffic and getting a good increase in search engine ranking, any content is better than no content.

You wouldn’t expect very good results if you turned up at a networking meeting and said nothing! Instead, you talk to people, gauge their interest and adapt your message accordingly. Well the internet is the same. You look up their search queries, create article replies and then adapt them accordingly, when you see how they react.

I actually think that perfectionism holds most people back. They get writers block and worry about publishing perfect content. Instead, just get something up and get stuck in to the conversation with your market. Otherwise you’ll just get left in the dust by more dynamic competitors!

Increase Search Engine Ranking

Now we all know that duplicate content is a complete “no-no” as far as Google is concerned. Well, to prove a point, I set up on one of my abandoned blogs an automatic robot that pulls in content from article sites. In fact, it automatically posts 4-5 articles per day related to particular keyword phrases that I have programmed. Yes, its duplicate content and this should work against me in the search engine rankings.

But you see, here’s the thing, before I set up the robot, I was only getting about 50 visitors per month. Now the site is attracting 175 visitors per month and it’s increasing all the time. In some cases, I’m getting a good increase search engine ranking for some of the article keyword phrases. I guess the search engines prefer duplicate content to no content at all. You can go and check it out at http://www.theguitarnews.com

I am now looking for businesses who want to generate content and get seriously good at internet marketing. If you want to improve your internet marketing, liked this article, or even if you didn’t, please leave a comment in the box below. I would love to create a discussion and find out your thoughts on how to get an increase search engine ranking.

Internet Marketing UK

Internet Marketing UK – Do you need to use a UK agency?

Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?

When it comes to internet marketing UK, there are plenty of techniques to boost your website in the search engine rankings and get it seen by potential customers.  Here are some of the ways you can market your site.

Search engine optimisation

Using search engines to find solutions to problems, services, stores and products is not only common in UK but across the globe. But the results you see are affected by the location you browse from by recognizing your IP address. Therefore search engine optimisation not only focuses on ensuring that your site is listed in the first page of the search results for some key search terms, it is also listed more often for search queries from UK. This ensures that those in UK looking for your products and services don’t need to look elsewhere and will get to know about it from the search engines. Internet marketing UK proves more effective here than any other internet marketing strategies.

Direct mail campaigns

This is another very effect internet marketing UK strategy. In this strategy, emails are sent to the target audience within the country. This is highly effective because if you are trying to promote your store or services in a particular county, you don’t waste your money advertising to people from other places or countries. A UK consultancy will best understand the demographics of your target market and can help you design a marketing program that will appeal to a specific part of the population who are your potential customers. This internet marketing UK strategy is also economical and the cost effectiveness is very high considering how many new customers are won over through this promotional program.

Pay per click advertising

The forums or blogs frequented by the UK population which forms your target audience is of importance to you, because that is where you need to advertise for your website or your services. Internet marketing UK is important because non UK marketing companies will not be effective in appealing at the right forums and only local consultants can help you identify the target audiences and the sites they frequent. Whether it is social networking communities or other popular websites and forums, the right kind of promotion through pay per click advertising is very important. You also need to ensure that the pay per click ad attracts potential customers. There is no point getting a load of clicks from people that are not looking for your product or service. This would also save advertising money, especially if you are on a tight budget.

So whilst these are all strategies that can be conducted by any agency regardless of their location, local knowledge really strengthens the results. All the above strategies are especially effective when offered by internet marketing UK companies compared to global firms, more so because of the expertise and experience of the local industry and demographics.

Video SEO

Video SEO and Internet Video Marketing

Now many of you have heard me talk about the importance of establishing links from other people’s web sites to your own. Google regards websites with a large number of back links as high authority. For instance, Wikipedia has 75 million websites linking in and so it’s never far from the top of Google.

Now some sites offer free content to web masters who want to put articles on their own web sites. A few years ago, I discovered that I could put an article onto these sites with my embedded links and as people copied the articles onto their own site; I would automatically get their back links. Better still, other web masters would copy these duplicates and so the number of back links would spread exponentially.

So what’s Internet Marketing got to do with Video SEO?

Then Google stopped the party by ignoring duplicate content. They now only use the original article and discount all the clones. Hence no more rapid increase in back links.

Video SEO

Well the party has started again! You can now get the same effect with videos because Google can’t recognise copies. Better still, they index videos almost immediately. We’ve now got software for farming your videos out to 1000s of directories and video sites to power your back links.

This means, you can get to the top quickly and spread your brand across the internet using these Video SEO techniques. Besides, everyone loves videos, they act as a great engagement tool for your site visitors. Look at your site stats and you’ll see that your pages with videos keep your visitors on the site for longer.

If you’d like to exploit these video SEO and marketing techniques then sign up for the Internet Marketing Blueprint.

Web Design Hampshire

Web Design Hampshire: The biggest mistake you can make with your new site build!

Yes, getting a stunning design is important, but don’t even think about choosing one of the web design Hampshire businesses until you’ve covered this base! Click here to find out more …

I know your time is valuable, so let’s get straight to the point:

This is not your normal web design company. If you’re only looking for slick flash pages or dazzling web design, then this site is not for you. Instead, this site can teach you something very different, something very powerful.

But first let me illustrate the top blunder where website designers frequently go wrong, with this Hampshire client case study.

Recently a client proudly showed me their new website that had been designed by a London agency for £12,000 and they now wanted to know how they could now get customers to see the site. Unfortunately, the answer was to spend another £12,000 on advertising to drive people to their Web address.

You see, this “fancy” new site was all done in Flash and so was completely invisible to the search engines. Too many people address the design first and then getting customers second. Continue reading

I tried so hard my head fell off…

If you’re like me, your head is probably starting to spin with the zillions of internet marketing techniques out there.  Are you starting to make headway or yet to make sense of it all?

For me, there was a lot to get to grips with when I was starting out but a lesson I learnt early on was to develop a relationship with your customers.

You pay all this money through pay per click (PPC) or other search engine optimisation tactics to get a visitor to your site, they come and visit but they’re not ready to buy anything.  They just want to do a bit of research and move on quickly, they click away and you’ve lost them for good. Continue reading

Getting Website Traffic

Over 95% of businesses have websites that don’t attract internet traffic. The cheapest way to correct this marketing failure is search engine optimisation. You can get to the top of Google, Yahoo or MSN by understanding the methods that search engines use to index your site.

Make it easy for their robot crawlers to find your site and then associate each page with the most relevant and popular keyword phrases used by searchers to get traffic and ultimately more customers.

Read full article here …