Over 95% of businesses have websites that don’t attract internet traffic. The cheapest way to correct this marketing failure is search engine optimisation. You can get to the top of Google, Yahoo or MSN by understanding the methods that search engines use to index your site.
Make it easy for their robot crawlers to find your site and then associate each page with the most relevant and popular keyword phrases used by searchers to get traffic and ultimately more customers.
Good business websites convert visitors into customers, but how many actually do that?
Great business websites can do so much more:
It really comes down to 3 vital ingredients:
Now you’re beginning to see how your website can start creating real customers. Better still, they’re coming to you and this vastly improves your negotiating position when setting price. In any negotiation, the side that has the most options has the strongest position and there’s nothing like a steady stream of customers for building your price.
Besides, customers expect to climb the mountain to meet the guru – not the other way round.
But it doesn’t stop there, you have to land the fish, bring them in and create a lasting relationship before you’ve got a proper customer.