If you’re like me, your head is probably starting to spin with the zillions of internet marketing techniques out there. Are you starting to make headway or yet to make sense of it all?
For me, there was a lot to get to grips with when I was starting out but a lesson I learnt early on was to develop a relationship with your customers.
You pay all this money through pay per click (PPC) or other search engine optimisation tactics to get a visitor to your site, they come and visit but they’re not ready to buy anything. They just want to do a bit of research and move on quickly, they click away and you’ve lost them for good.
Now imagine if they’ve come to your site based on some kind of incentive or quest for information but this time you manage to capture their email address on their visit. It doesn’t matter that they’re not ready to buy, now you can find out what they really want. You’ve got their details; you can contact them at your leisure and build a relationship over time with your list. You create trust and when they’re ready, you’re there with the right offer for them.
Welcome to my list!
Best of luck and keep at it as it takes time to build success – I know only too well!