I develop business websites and blogs for consultants, coaches and professional service providers. One thing I get asked all the time is how can my website Attract New Clients?
Well really it’s no different to any other marketing. The fundamental question is where does my market hang out? and how can I get my targetted message in front of them? The video below shows you how to connect your website to the market and then afterwards, I take you through the process of Keyword Analysis and which tool to use.
Website design always starts with keyword analysis so that you can tap into the most lucrative target markets. Basically, carry out the following steps:
- Start with Google and ask “what keyword phrase would my perfect customer type in?”
- Then dig down and check out all the related phrases and synonyms
- Now find the keyword phrases that have a high number of daily searches but not too many competing pages
- Now write your pages to address the best niche search phrases. Include the keyword phrase in the article heading, page title, meta tags and body
So for instance:
- I have a client who does performance management coaching for small businesses. During the analysis I discover the phrase “Time Management Strategies” which has 145 daily searches, 56,100 pages mention the phrase and 3,230 pages have the phrase in the title.
- On the other hand, another client provides HR outsourcing services. This time the phrase “Human Resources Job Descriptions” has 891 daily searches and 6,670 competing pages (but careful the singular has only 144 daily searches)
In both cases, a good strategy would be to write an article with these titles and then watch your web page climb the google rankings.
Finally, you want to know which tool should you use for conducting this analysis. The answer is straightforward, who has the most reliable data? and of course the answer is Google. Therefore, you can either take out a free account with Google and use their own keyword analysis tool or use other tools that rely on Google’s own database, such as Market Samurai.
I won’t vouch for software very often but this new service is outstanding. It is a keyword tool with a database of millions of key words showing the adwords traffic count per month together with the google competition count as well as other figures.
At a click of a button you will discover phrases with traffic but no competition and I’ve used it already to get pages and sites to the top of the search engines, even with no backlinks.
You can look at a video of it in use here – http://MarketEyeSite.com
You wouldn¡¯t believe it but I¡¯ve wasted all day digging for some articles about this. You¡¯re a lifesaver, it was an excellent read and has helped me out to no end. Cheers,
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