Useful Search Engine Marketing Articles

Why can’t I just buy website traffic?

August 8th, 2011 No Comments

It used to be so simple, you could forget all this SEO stuff and just go along to Google to buy website traffic and advertising. Just 5 minutes later, boatloads of traffic would be turning up at your door. Now you might go back later and go for the free SEO traffic, but at least you had tested your pages first and got them converting, before waiting months for the free traffic to turn up.

Buy Website Traffic

In fact, this is the time-honoured way in which all advertising used to work. You’d place an advert, wait for it to go live and then start answering the phone. However, Google then changed the rules for their “Pay Per Click” (ppc) advertising – they introduced the quality score and now you need SEO even for Google advertising. You see, they’ve become pretty strict about what you can advertise, how you advertise and they want to see the keyword phrases so that they can be sure that you’re not mis-advertising.

I guess their system was abused and they had to tighten up, but it’s still a pain.

So how can you quickly buy website traffic?

My friends over at the Disc Directory have now opened up their own advertsing programme. The Disc Directory allows businesses to register themselves and then they help you collect independent feedback from your customers which you can use for your marketing purposes. In fact, they’ve been so successful that they now get 360,000 visitors per month.

If you would like to buy website traffic then just click on the image below:

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Book Your Seat At Web Chemistry

May 10th, 2011 Comments Off

Online event registration for Web Chemistry powered by Eventbrite

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Web Chemistry To Secure High Value Clients Online

May 9th, 2011 No Comments

Click to view the web chemistry video now

Discover how to secure High Value Clients online for your services

Are you an expert in your field looking to grow your business or ensure a regular stream of clients?

You know your stuff and people look to you for advice but how do you go about getting new clients to come to you? Are you frustrated with all the effort you put into networking with endless chasing and follow up, not to metion the gut wrenching pain of cold calling.

So how can you get clients coming to you rather than you doing all the chasing?

Web Chemistry is a structured approach for marketing your services and managing new client relationships over the internet.

Check out our latest FREE video to:

Discover how to position your expertise online and avoid the cycle of feast and famine
How to save time and the frustration of endless follow-up
Top 3 strategies that build residual income streams and that raise your daily fees
What is the most critical factor for selling high value services over the internet (hint: it’s not relationship building)
How to consistently manage and control your sales funnel to achieve the right level of client flow

Watch the video now

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What’s The Top Tip When You Compare Web Hosting?

March 8th, 2011 No Comments

It’s always tempting to look for the cheapest deal when you compare web hosting. But beware, getting the right marketing results isn’t all about the website and upfront design.

It’s also about reliable service that supports your business promotion every day. For many businesses, the web operations have become an important contribution to the bottom line. Make sure that you take this into account when you next compare web hosting.

The critical elements of a web hosting service are:

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Have you heard of Vinyl Jacket?

March 2nd, 2011 1 Comment

What has Vinyl Jacket got to do with Internet Marketing?

Often, when I sit down with my clients and show them Google’s statistics for different web searches, dollar signs start to appear in their eyes and they want to go for the high traffic phrases.

Who wouldn’t want a first page share of the 41,000 people who daily type in the search phrase “Mortgages” ? But the reality is that you just don’t stand a chance of getting to the top of the list of 39M pages.

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Increase Search Engine Ranking Even With Duplicate Content?

February 22nd, 2011 1 Comment

Now often I look down the analytics of all my customers and try and work out just why is it that some get lots of traffic and some don’t. You may think it’s down to spending more on adverts, better SEO, techniques to increase search engine ranking or the latest traffic trick that’s going round.

But it’s not; it’s much simpler than that. It’s down to the quantity of content. The quality must be good if you want sales, but when it comes to getting traffic and getting a good increase in search engine ranking, any content is better than no content.

You wouldn’t expect very good results if you turned up at a networking meeting and said nothing! Instead, you talk to people, gauge their interest and adapt your message accordingly. Well the internet is the same. You look up their search queries, create article replies and then adapt them accordingly, when you see how they react.

I actually think that perfectionism holds most people back. They get writers block and worry about publishing perfect content. Instead, just get something up and get stuck in to the conversation with your market. Otherwise you’ll just get left in the dust by more dynamic competitors!

Increase Search Engine Ranking

Now we all know that duplicate content is a complete “no-no” as far as Google is concerned. Well, to prove a point, I set up on one of my abandoned blogs an automatic robot that pulls in content from article sites. In fact, it automatically posts 4-5 articles per day related to particular keyword phrases that I have programmed. Yes, its duplicate content and this should work against me in the search engine rankings.

But you see, here’s the thing, before I set up the robot, I was only getting about 50 visitors per month. Now the site is attracting 175 visitors per month and it’s increasing all the time. In some cases, I’m getting a good increase search engine ranking for some of the article keyword phrases. I guess the search engines prefer duplicate content to no content at all. You can go and check it out at http://www.theguitarnews.com

I am now looking for businesses who want to generate content and get seriously good at internet marketing. If you want to improve your internet marketing, liked this article, or even if you didn’t, please leave a comment in the box below. I would love to create a discussion and find out your thoughts on how to get an increase search engine ranking.

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Internet Marketing UK – Do you need to use a UK agency?

December 1st, 2010 No Comments

Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?

When it comes to internet marketing UK, there are plenty of techniques to boost your website in the search engine rankings and get it seen by potential customers. Here are some of the ways you can market your site.

Search engine optimisation

Using search engines to find solutions to problems, services, stores and products is not only common in UK but across the globe. But the results you see are affected by the location you browse from by recognizing your IP address. Therefore search engine optimisation not only focuses on ensuring that your site is listed in the first page of the search results for some key search terms, it is also listed more often for search queries from UK. This ensures that those in UK looking for your products and services don’t need to look elsewhere and will get to know about it from the search engines. Internet marketing UK proves more effective here than any other internet marketing strategies.

Direct mail campaigns

This is another very effect internet marketing UK strategy. In this strategy, emails are sent to the target audience within the country. This is highly effective because if you are trying to promote your store or services in a particular county, you don’t waste your money advertising to people from other places or countries. A UK consultancy will best understand the demographics of your target market and can help you design a marketing program that will appeal to a specific part of the population who are your potential customers. This internet marketing UK strategy is also economical and the cost effectiveness is very high considering how many new customers are won over through this promotional program.

Pay per click advertising

The forums or blogs frequented by the UK population which forms your target audience is of importance to you, because that is where you need to advertise for your website or your services. Internet marketing UK is important because non UK marketing companies will not be effective in appealing at the right forums and only local consultants can help you identify the target audiences and the sites they frequent. Whether it is social networking communities or other popular websites and forums, the right kind of promotion through pay per click advertising is very important. You also need to ensure that the pay per click ad attracts potential customers. There is no point getting a load of clicks from people that are not looking for your product or service. This would also save advertising money, especially if you are on a tight budget.

So whilst these are all strategies that can be conducted by any agency regardless of their location, local knowledge really strengthens the results. All the above strategies are especially effective when offered by internet marketing UK companies compared to global firms, more so because of the expertise and experience of the local industry and demographics.

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Referral Marketing Machine: The Most Powerful Marketing System

November 17th, 2010 No Comments

The true power of referral marketing is common knowledge among many business owners and yet it’s surprising how few people have a proper system for getting the most from referrals.

How many testimonials have you got sitting in your bottom drawer? even if you bothered to collect the testimonials at all.
Do you encourage referrals? or do you run a mile just as soon as the job is done.

It’s a shame because most of your customers loved your service and would very happily make a recommendation.

In this article, I’m going to show you a systematic approach for referral marketing, but first lets look at why referral marketing is so important.

Why Referral Marketing?

Credibility – when customers refer business to you they transfer their trust in you to their friend or business partner. Even if you’ve never heard of the referral before, your’re credibility is sky-high
Referrals spend more – think about it, referred business is well qualified business. Your customer would never have made the recommendation unless the referral was actively seeking your solution
Sometimes it’s mandatory – in a lot of industries such as consulting or professional services, it’s the only way of getting business. It’s often very difficulty for a customer to assess the value of your service upfront. Hence they rely on recommendations from trusted business partners
Cost effective marketing – getting customers to make recommendations and favourable feedback is mostly free. Of course, you’ve got to delight them by your service, but that’s just part of the course

When you weigh this all up, referral marketing should probably be your main priority. But you need a system or else your efforts will be “hit or miss”.

Referral Market System

At Clockwork Sales we recommend the following system for managing your referrals:

Always collect feedback from your customers about your service. Good or bad, your service can only get better from their comments
Seek permission to widely publish their feedback. With the internet, it’s very easy to publish the feedback on your website, facebook, twitter and so on..
Demonstrate independence and objectivity. It’s tempting to only publish the good stuff, but imagine the credibility that you’ll gain if you are objective and show the good and bad. Of course, if there’s too much bad feedback then maybe you’re in the wrong business
When customers provide feedback, always invite them to make recommendations. It’s the best time to do it and they very rarely decline if they’re genuinely happy with the service

Weave all this into your fundamental business processes and you’re all set to benefit from referral marketing.

Even better still, we’ve made this all very easy by offering a referral marketing machine for your website. By teaming up with the Disc Directory the process is pretty much automatic. Give us a call today on +44 (0) 2392 413771 to find out how to add the referral marketing machine to your website.

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How the Internet Can Get You the Ultimate Mortgage Lead

November 11th, 2010 No Comments

There are several ways to get a mortgage lead, both offline and online. Once you have a good proposition, you can try a lot of different strategies to generate these leads. Getting these leads is very important to create business opportunities and advance ahead.

Offline strategies

One of the most popular offline strategies is to build relationships and enhance your network to generate more leads. Giving seminars to interested people and networking with estate agents, human resource managers, financial planners, solicitors and relocation companies are all very important to get client referrals. Cross selling or getting cross references is very important to extend your network and get a new mortgage lead. Most important is to establish strong relationships with estate agents dealing with mortgages.

Online strategies

There are numerous online strategies to get a mortgage lead. One of the more effective ways is to go for a direct mail marketing campaign which will target the right audience with your proposition. It’s important to analysing the demographics and identify the segment that provides the greatest opportunity to get clients.

Writing articles online at various property forums and also advising people at top mortgage sites is another way of getting a mortgage lead. In fact, there are a lot of article directories online, where potential clients visit looking for information about mortgage products, rates, property scenarios, financing options etc. Each of these sites offers a genuine opportunity to get a mortgage lead and extend your business. You can try advertising or internet marketing strategies to get more people to look at your proposition. There are quite a few sites designed explicitly to help draw customers and offer you the mortgage lead you are looking for.

Benefits of Online strategies over offline ones

There are a lot of advantages that online strategies hold over offline strategies. The first difference is the numbers. While offline referrals and networking would get you a mortgage lead now and then, online strategies allow you to be known to thousands of people in the region, some whom you wouldn’t even know. Online lead generation is much more focused and often targets the kind of clients you are looking for.

On the other hand, when it comes to offline strategies you cannot place a finger on where your next mortgage lead will come from. There are massive online databases that have loads of information about the customer demographics to target and market analysis. There isn’t the need of any guesswork at all about the data on the consumers. Often online deals could lead to testimonials that you can effectively use on your site or other sites to influence more clients.

And perhaps the most important point is that your web site will continue generate leads for your 24×7 if you get your strategy right. It becomes an automatic salesperson driving that ultimate mortgage lead to your door.

To find out how you can develop your own lead generation system for the ultimate mortage lead, download our free report now.

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Strategy Internet Marketing for Improving Online Business

November 11th, 2010 No Comments

If you want to spread the presence of your online business it’s important to get your strategy internet marketing in place. Your strategy has to be specific to the product and service offered and more importantly suit the audience you are targeting. You need to understand the demographics of the market being targeted have analytics and have analytics in place to measure the success of your Strategy internet marketing.

Addressing the audience

Different audiences use the internet and react to marketing campaigns very differently. An online business should focus on the primary audience and design their promotional strategies accordingly. For example, a product targeting women should have a different promotional campaign online compared to something that purely targets men. The sites and the places one would advertise the product or services would also be different for men and women.

Blogging and forum posting

The blogs and forums that your target customers usually visit should be an important part of your strategy internet marketing. Selecting the right forums to talk about the product or the service is very important. These blogs and forums also help in driving traffic towards the website that you are trying to promote or advertise. Experienced consultants usually offer strategy internet marketing as a solution to identify the right traffic sources and promote the product or services there. These sources could be anything from article directories to social networking sites enjoying a wide variety of audiences looking for solutions to their problems.

Using social networking

Strategy internet marketing uses social networking to a great level these days to measure the buzz around a particular product. Social networking websites are amongst the most visited sites on the internet and emphasis should be laid on promoting your website or product on the social networking sites. Whether it is Twitter or Facebook, using them to find out how much people are interested in the upcoming product or service, will help giving indicators to business owners. Similarly they also offer a platform to talk about the product and answer queries of potential customers. Social networking sites can be a good place to get genuine feedback that can help business improve their products and services in order to reach out to a greater part of the audience.

Personal interactive strategies

Personal promotion in the form of direct mail campaigns is something that online businesses can consider as far as strategy internet marketing is concerned. Direct mail campaigns can target a specific audience, for example of a particular place, in a certain income bracket. This strategy works well in some cases and once again depends on the kind of product or service that you are offering.

This just gives you a flavour of strategy internet marketing tactics you can follow – check out the rest of our site for more information.

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Web Chemistry To Secure High Value Clients Online

Discover how to secure High Value Clients online for your services

What’s The Top Tip When You Compare Web Hosting?

Have you heard of Vinyl Jacket?

Increase Search Engine Ranking Even With Duplicate Content?

Increase Search Engine Ranking

Internet Marketing UK – Do you need to use a UK agency?

Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?

Search engine optimisation

Direct mail campaigns

Pay per click advertising

How the Internet Can Get You the Ultimate Mortgage Lead

Offline strategies

Online strategies

Benefits of Online strategies over offline ones

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