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Vinyl Jacket

Have you heard of Vinyl Jacket?

What has Vinyl Jacket got to do with Internet Marketing?

Often, when I sit down with my clients and show them Google’s statistics for different web searches, dollar signs start to appear in their eyes and they want to go for the high traffic phrases.

Who wouldn’t want a first page share of the 41,000 people who daily type in the search phrase “Mortgages” ? But the reality is that you just don’t stand a chance of getting to the top of the list of 39M pages. Continue reading