Now you’re beginning to see how your website can start creating real customers. Better still, they’re coming to you and this vastly improves your negotiating position when setting price. In any negotiation, the side that has the most options has the strongest position and there’s nothing like a steady stream of customers for building your price.
Besides, customers expect to climb the mountain to meet the guru – not the other way round.
But it doesn’t stop there, you have to land the fish, bring them in and create a lasting relationship before you’ve got a proper customer.