To truly tap into your market, we all used to have to go out and interview customers or conduct focus groups and customer clinics. Performing primary market research is costly and time consuming. Furthermore, you run the risk of catching customers at a bad or inapproriate time.
But now there are so many more ways of conducting primary research. For instance, think of key word analysis and survey pages. Imagine tapping into your customer’s thoughts at the exact time that they enter their problem into Google. That is the perfect time to canvass their opinion about your solution or competitor solutions. Such is the power of the internet.
We are now experimenting with Twitter. You might think that this is another way to completely waste your time. But for marketeers it’s another source of primary market research data.