Getting your website seen is the number one priority for any business owner who is serious about attracting new customers online.
But just how do you turn your website into your number one marketing weapon? Should you use some form of internet marketing advertising?
Carrying out an Internet Marketing Advertising Campaign
The quickest method to be seen online is to conduct some form of advertising campaign. Pay per click advertising or PPC is the most common way to advertise, be it on search engines directly or on other popular sites. Some of the largest search engines like Google offer a targeted format where you pay only when someone clicks on your advert. You can set up an account, decide your cost per click value that meets your requirements and set a overall budget. If you enter a high enough value, your ad will display on relevant sites and search results to match keywords you entered in the campaign settings.
The upside is within minutes of signing up your website is visible to the world, the downside is if you don’t know what you are doing you might be throwing away all your marketing budget with little to show for it. PPC can be costly and the minute you turn off your advert, your site is nowhere to be seen.
What’s the alternative to internet marketing advertising
The alternative to internet marketing advertising is get your site to the top of the search engines through organic internet marketing or search engine optimisation (SEO) as it is termed. But where do you start? Just google “SEO” and you’ll be overwhelmed with the amount of techniques and tools out there. It’s not something you can master in an hour and not surprisingly, many business owners end up paying a lot of money to SEO experts to get their sites seen.
The good news is there are some simple rules to follow that will help you get to the top of the search engine without having to spend a fortune on outside help or hours slaving over a self help manual.
We’ve put together a cheat sheet that shows you just how to structure your web site to get search engine traffic.
Download our free search engine traffic blueprint now and you may never have to consider internet marketing advertising again.