It used to be so simple, you could forget all this SEO stuff and just go along to Google to buy website traffic and advertising. Just 5 minutes later, boatloads of traffic would be turning up at your door. Now you might go back later and go for the free SEO traffic, but at least you had tested your pages first and got them converting, before waiting months for the free traffic to turn up. Continue reading
Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?
When it comes to internet marketing UK, there are plenty of techniques to boost your website in the search engine rankings and get it seen by potential customers. Here are some of the ways you can market your site.
Search engine optimisation
Using search engines to find solutions to problems, services, stores and products is not only common in UK but across the globe. But the results you see are affected by the location you browse from by recognizing your IP address. Therefore search engine optimisation not only focuses on ensuring that your site is listed in the first page of the search results for some key search terms, it is also listed more often for search queries from UK. This ensures that those in UK looking for your products and services don’t need to look elsewhere and will get to know about it from the search engines. Internet marketing UK proves more effective here than any other internet marketing strategies.
Direct mail campaigns
This is another very effect internet marketing UK strategy. In this strategy, emails are sent to the target audience within the country. This is highly effective because if you are trying to promote your store or services in a particular county, you don’t waste your money advertising to people from other places or countries. A UK consultancy will best understand the demographics of your target market and can help you design a marketing program that will appeal to a specific part of the population who are your potential customers. This internet marketing UK strategy is also economical and the cost effectiveness is very high considering how many new customers are won over through this promotional program.
Pay per click advertising
The forums or blogs frequented by the UK population which forms your target audience is of importance to you, because that is where you need to advertise for your website or your services. Internet marketing UK is important because non UK marketing companies will not be effective in appealing at the right forums and only local consultants can help you identify the target audiences and the sites they frequent. Whether it is social networking communities or other popular websites and forums, the right kind of promotion through pay per click advertising is very important. You also need to ensure that the pay per click ad attracts potential customers. There is no point getting a load of clicks from people that are not looking for your product or service. This would also save advertising money, especially if you are on a tight budget.
So whilst these are all strategies that can be conducted by any agency regardless of their location, local knowledge really strengthens the results. All the above strategies are especially effective when offered by internet marketing UK companies compared to global firms, more so because of the expertise and experience of the local industry and demographics.
More and more companies are now allocating part of their budget for internet advertising marketing but will it bring new customers to your business?
Building a loyal client base through internet advertising marketing doesn’t happen overnight and one has to use all the right strategies and methods to ensure that more and more potential customers visit the website where the products and services are being promoted.
Benefits of internet advertising marketing and how it works
Business owners with limited budgets can make every penny count through internet advertising marketing. Often a store, its staff and maintenance can be a big drain on the business. On the other hand, attracting prospective online customers helps to avoid all those costs, thereby reducing the overall cost of the business. This in turn can be shared with the customers. Lower prices are always more attractive from a customer’s perspective. A good website with interactive features and 24 X 7 customer support service to answer the queries that interested visitors may have, is a good start for internet advertising marketing.
At the heart of a good website is the content on the pages. This needs to be optimized for search engines, so that when someone looking for those products and services online searches with specific search phrases, your site comes up on the first page of the search engine lists.
The next step would be to generate more leads to the website where your products or services are on offer. Lead generation can be done through select postings on various forums, blogs and social networking sites online to appeal to the target audience. For example, if you are offering electronics goods, posting on blogs that talk about technology and the latest gadgets could drive a lot of potential customers to your site.
Another kind of lead generation is the pay per click ad service, where ads are selectively placed on sites which attract a large number of visitors who are your target audience as well. You need to pay those sites for every ad clicked by a visitor to come to your site. This enhances traffic to your site, and over a few months a steady traffic is built.
All these are different ways of internet advertising marketing to generate traffic to your site.
The downside of internet advertising marketing
There are a few disadvantages of internet advertising marketing. The first is obviously the turnaround time. Unlike a brick and mortar store which can be promoted to bring customers right from the first day, online sites will take time to gain popularity. It takes time and effort to get the content in place and optimise your site. One has to use analytics to constantly monitor the traffic to a site and how many visitors it is attracting every day. Business owners also need to monitor which other sites are generating traffic and which ones aren’t, so that less money is wasted on advertisements placed on the latter. All this has to be done constantly until the site creates its own niche over a period of time.
But get it right and the rewards far outweigh the effort. You’ll be getting floods of new customers to your business.
To find out how you can drive customers to your own site, download our free report now.
Online marketing services are increasingly playing a major role in bringing more business to companies.
With the popularity of the internet world ever on the increase, a large number of people are turning online to know more about companies, the products and services that are offered and the feedback. This is why more and more companies too are using the help from online marketing services to make the best use of the potential of the online market. A wide spectrum of online marketing services is usually provided by the internet experts, whose effectiveness can be measured directly by the increase in business.
- Search engine optimization
This is the most popular service offered by a firm with expertise of online marketing. Usually this is one of the most effective ways to attract a large number of potential customers to the site. Tailoring the content of the site and designing the web with the right principles allows the web pages to get high search engine ranking when someone looks for information about products and services online. Optimizing the web design and also the text, with the right use of keywords and regular analytics to find out what techniques are working to bring the ranking of the site up and what aren’t, is the job of experts. With so many sites offering similar services and products, unless a site ends up on the first page of the search lists, there is little chance of attracting traffic.
- Pay per click advertising
This is another effective technique used to generate traffic to the site. Firms that offer online marketing services look for popular sites where the target audience of the site often visits. The pay per click advertisement on those sites ensure that a company doesn’t have to spend a lot of its budget on advertising and only need to pay up when the visitors click on the ad to visit the site. The key is to identify sites where a large number of visitors would be interested in the products and services offered at the site and would hence click on the ads.
- Posting on forums and blogs
There are a large number of sites which enjoy healthy internet traffic because of their blogs and content. Such sites usually provide information on various topics which is why they get a lot of traffic. Online marketing services provided by experts include identifying such blogs and forums and posting there about the company they are advertising. Providing expert views and talking about the site will help divert some of the traffic to this site. The more the number of blogs and forums where the site is advertised, more would be the internet traffic generated and diverted to the main site.
- Promoting on Social networking sites
An effective part of promoting a site also includes advertising the services and products on social networking sites which enjoy a healthy audience these days. Whether it is through communities, product pages or fan pages, all of them help diverting more traffic to the main site where potential customers gets a chance to provide business.
To find out how you can use online marketing services to get more business, download our free report now.
Getting your website seen is the number one priority for any business owner who is serious about attracting new customers online.
But just how do you turn your website into your number one marketing weapon? Should you use some form of internet marketing advertising?
Carrying out an Internet Marketing Advertising Campaign
The quickest method to be seen online is to conduct some form of advertising campaign. Pay per click advertising or PPC is the most common way to advertise, be it on search engines directly or on other popular sites. Some of the largest search engines like Google offer a targeted format where you pay only when someone clicks on your advert. You can set up an account, decide your cost per click value that meets your requirements and set a overall budget. If you enter a high enough value, your ad will display on relevant sites and search results to match keywords you entered in the campaign settings.
The upside is within minutes of signing up your website is visible to the world, the downside is if you don’t know what you are doing you might be throwing away all your marketing budget with little to show for it. PPC can be costly and the minute you turn off your advert, your site is nowhere to be seen.
What’s the alternative to internet marketing advertising
The alternative to internet marketing advertising is get your site to the top of the search engines through organic internet marketing or search engine optimisation (SEO) as it is termed. But where do you start? Just google “SEO” and you’ll be overwhelmed with the amount of techniques and tools out there. It’s not something you can master in an hour and not surprisingly, many business owners end up paying a lot of money to SEO experts to get their sites seen.
The good news is there are some simple rules to follow that will help you get to the top of the search engine without having to spend a fortune on outside help or hours slaving over a self help manual.
We’ve put together a cheat sheet that shows you just how to structure your web site to get search engine traffic.
Download our free search engine traffic blueprint now and you may never have to consider internet marketing advertising again.
It used to be easy getting boatloads of traffic from Google. First you’d get some keywords together, place a pay per click advert and then wait for the instant deluge.
But then came the Google slap. You see, Google’s getting picky, they want your keywords to be in step with your ad and then the ad must be instep with your landing page. If you don’t get that right, then they’ll slap you hard by charging much more for each click…. Sometimes, even 10 times more.
Now don’t worry, Michael Jones showed you how to avoid the slap in his course.
But this got me thinking, is there another way, somewhere else where you can get traffic. Maybe, somewhere that used to work just like email back in the late 1990s.
And then I stumbled across Mack Michaels. He’s cracked it… he’s found a place where 4.3 billion people go …..dozens and dozens of times everyday! and there’s very little competition.
In fact, he’s so successful at working this system, that he pulled in $328,707.47 in his first month.
Now before you ask, no it’s not MSN, Bing or Yahoo. Go and find out what it is at:
PS I’ll give you a hint, you probably also go there every day
If you’re like me, your head is probably starting to spin with the zillions of internet marketing techniques out there. Are you starting to make headway or yet to make sense of it all?
For me, there was a lot to get to grips with when I was starting out but a lesson I learnt early on was to develop a relationship with your customers.
You pay all this money through pay per click (PPC) or other search engine optimisation tactics to get a visitor to your site, they come and visit but they’re not ready to buy anything. They just want to do a bit of research and move on quickly, they click away and you’ve lost them for good. Continue reading