Tag Archives: Lead Generation

internet advertising marketing

Internet Advertising Marketing – Will It Bring New Customers To My Door

More and more companies are now allocating part of their budget for internet advertising marketing but will it  bring new customers to your business?

Building a loyal client base through internet advertising marketing doesn’t happen overnight and one has to use all the right strategies and methods to ensure that more and more potential customers visit the website where the products and services are being promoted.

Benefits of internet advertising marketing and how it works

Business owners with limited budgets can make every penny count through internet advertising marketing. Often a store, its staff and maintenance can be a big drain on the business. On the other hand, attracting prospective online customers helps to avoid all those costs, thereby reducing the overall cost of the business. This in turn can be shared with the customers. Lower prices are always more attractive from a customer’s perspective. A good website with interactive features and 24 X 7 customer support service to answer the queries that interested visitors may have, is a good start for internet advertising marketing.

At the heart of a good website is the content on the pages.  This needs to be optimized for search engines, so that when someone looking for those products and services online searches with specific search phrases, your site comes up on the first page of the search engine lists.

The next step would be to generate more leads to the website where your products or services are on offer. Lead generation can be done through select postings on various forums, blogs and social networking sites online to appeal to the target audience. For example, if you are offering electronics goods, posting on blogs that talk about technology and the latest gadgets could drive a lot of potential customers to your site.

Another kind of lead generation is the pay per click ad service, where ads are selectively placed on sites which attract a large number of visitors who are your target audience as well. You need to pay those sites for every ad clicked by a visitor to come to your site. This enhances traffic to your site, and over a few months a steady traffic is built.

All these are different ways of internet advertising marketing to generate traffic to your site.

The downside of internet advertising marketing

There are a few disadvantages of internet advertising marketing. The first is obviously the turnaround time. Unlike a brick and mortar store which can be promoted to bring customers right from the first day, online sites will take time to gain popularity. It takes time and effort to get the content in place and optimise your site.  One has to use analytics to constantly monitor the traffic to a site and how many visitors it is attracting every day. Business owners also need to monitor which other sites are generating traffic and which ones aren’t, so that less money is wasted on advertisements placed on the latter. All this has to be done constantly until the site creates its own niche over a period of time.

But get it right and the rewards far outweigh the effort.  You’ll be getting floods of new customers to your business.

To find out how you can drive customers to your own site, download our free report now.

Free Consulting Report

How To Get Clients Today

Quickly Get Your Professional Service Business Off The Ground With These Handy Videos That Show You How To Get Clients Now

My name is Raglan Tribe and I’ve made a few videos to help you “kick-start” your consulting or coaching career.  Now one of the biggest barriers to setting up your own professional service practice is getting clients! You can’t really call yourself a consultant, coach or service provider until you’ve bagged your first client.   If you’re  struggling to get clients then these videos will quickly get you started.

I’ve been consulting since 2003 and have won all kinds of clients from Government to large companies such as: Toyota, Hyundai, Ford, Toshiba, Finmeccanica all the way down to the very smallest of businesses. Either way, my approach is very similar. You see, it doesn’t really matter how big the organisation is, it all comes down to building relationships with individuals and the techniques are universal.

Focus on Relationship Building

  • You need to build a relationship over time before they trust you enough to undertake the service.
  • First you become visible to a client, either because of something that you’ve written or maybe a talk that you’ve given and they approach you or you go to them.
  • Next you make contact and you both agree to some follow up meeting. All the time, your credibility is growing .
  • You listen to their requirements at the follow up meeting, maybe give a presentation and this may lead to further meetings with their colleagues.
  • Then eventually you bond and connect with a potential buyer who is authorised to contract your service.
  • You reach conceptual agreement then there comes the critical stage of clinching the deal in the form of a proposal that gets contractually accepted by the client.
  • Now you deliver the assignment with great results so that they keep coming back for more and more business.  Not only that, they also refer other business to you and your practise grows in line with your delivery success.

But there are plenty of challenges.  It takes time to get clients and land the deal and that’s time without any earnings.  Your fees have to be high to recover all the lost marketing time.  There’s endless frustration with follow up and chasing.  You can’t control the flow of business with multiple opportunities on the go.  After a while you’ll rely more and more on repeat business from existing clients. This is a good sign as it demonstrates good delivery, but it also can limit the growth of your practise.

But I told you that you can get clients today! So how do you overcome these obstacles and build high value relationships that yield business without sacrificing all your precious time. Well you either focus on prospects where you aready have a relationship such as ex colleagues or previous customers or the answer lies in Web Chemistry.

So What Is Web Chemistry?

… and How Can It Get Clients Today

Web Chemistry is a structured approach for getting clients and managing new client relationships over the internet.  I’ve put together a short video on web chemistry and in it I show you:

  • How to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • The top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Web Chemistry helps you  build strong relationships and position your expertise online to secure high value clients, even while you sleep.

Watch my video to find out more and get clients now.


The 1 Tip You Need To Know Before You Start Consulting

If you are thinking about becoming a consultant you are probably already expert in some sought after field and would now like to exploit the potential of your expertise for generating consulting income.

Consulting is a great way for generating substantial income, raising your profile and expanding your network and even horizons.

But how do you get started? Or more importantly where will you get clients from?

This report, based on my own consulting experience over the last 8 years, reveals hard won secrets for driving your consulting success. These tips will get you quickly started along the consulting road.

Consulting Report
Enter Email For Instant Access To: 6 Secrets To Kick-Start Your Consulting Career Report and Video

I suppose the greatest tip I ever received when starting my consulting career was don’t sell your service, instead focus on building relationships. Now think about this for a moment, how do you start a relationship?

Well, I generally do this by giving the client something of value without the expectation of receiving anything in return. It’s called “Giver’s Gain” or “What goes around comes around” and when it comes to consulting, nothing is more true than this expression.

Now in the spirit of this approach, I have compiled a report detailing some of my top consulting secrets. Secrets that have lead to millions of pounds of consulting business. In this cool report, I show you how to:

  • Get lucrative clients
  • Better still, how to get clients coming to you!
  • Managing the client pitch so that your service is seen as irresistible
  • Writing the proposal so as to clinch the deal
  • And so on …

Create a Lead Generation Marketing Machine for your Consulting Practice And …

Discover how to secure High Value Clients online for your services

Even While You Sleep. Yours FREE …

Here’s What’s Inside:

  • Discover how to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • Top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Just watch the video and the enter your email into the box below to get access to Web Chemistry and further consulting tips: