Tag Archives: Lead Generation System

Web Design Hampshire

Web Design Hampshire: The biggest mistake you can make with your new site build!

Yes, getting a stunning design is important, but don’t even think about choosing one of the web design Hampshire businesses until you’ve covered this base! Click here to find out more …

I know your time is valuable, so let’s get straight to the point:

This is not your normal web design company. If you’re only looking for slick flash pages or dazzling web design, then this site is not for you. Instead, this site can teach you something very different, something very powerful.

But first let me illustrate the top blunder where website designers frequently go wrong, with this Hampshire client case study.

Recently a client proudly showed me their new website that had been designed by a London agency for £12,000 and they now wanted to know how they could now get customers to see the site. Unfortunately, the answer was to spend another £12,000 on advertising to drive people to their Web address.

You see, this “fancy” new site was all done in Flash and so was completely invisible to the search engines. Too many people address the design first and then getting customers second. Continue reading

Free Consulting Report

How To Get Clients Today

Quickly Get Your Professional Service Business Off The Ground With These Handy Videos That Show You How To Get Clients Now

My name is Raglan Tribe and I’ve made a few videos to help you “kick-start” your consulting or coaching career.  Now one of the biggest barriers to setting up your own professional service practice is getting clients! You can’t really call yourself a consultant, coach or service provider until you’ve bagged your first client.   If you’re  struggling to get clients then these videos will quickly get you started.

I’ve been consulting since 2003 and have won all kinds of clients from Government to large companies such as: Toyota, Hyundai, Ford, Toshiba, Finmeccanica all the way down to the very smallest of businesses. Either way, my approach is very similar. You see, it doesn’t really matter how big the organisation is, it all comes down to building relationships with individuals and the techniques are universal.

Focus on Relationship Building

  • You need to build a relationship over time before they trust you enough to undertake the service.
  • First you become visible to a client, either because of something that you’ve written or maybe a talk that you’ve given and they approach you or you go to them.
  • Next you make contact and you both agree to some follow up meeting. All the time, your credibility is growing .
  • You listen to their requirements at the follow up meeting, maybe give a presentation and this may lead to further meetings with their colleagues.
  • Then eventually you bond and connect with a potential buyer who is authorised to contract your service.
  • You reach conceptual agreement then there comes the critical stage of clinching the deal in the form of a proposal that gets contractually accepted by the client.
  • Now you deliver the assignment with great results so that they keep coming back for more and more business.  Not only that, they also refer other business to you and your practise grows in line with your delivery success.

But there are plenty of challenges.  It takes time to get clients and land the deal and that’s time without any earnings.  Your fees have to be high to recover all the lost marketing time.  There’s endless frustration with follow up and chasing.  You can’t control the flow of business with multiple opportunities on the go.  After a while you’ll rely more and more on repeat business from existing clients. This is a good sign as it demonstrates good delivery, but it also can limit the growth of your practise.

But I told you that you can get clients today! So how do you overcome these obstacles and build high value relationships that yield business without sacrificing all your precious time. Well you either focus on prospects where you aready have a relationship such as ex colleagues or previous customers or the answer lies in Web Chemistry.

So What Is Web Chemistry?

… and How Can It Get Clients Today

Web Chemistry is a structured approach for getting clients and managing new client relationships over the internet.  I’ve put together a short video on web chemistry and in it I show you:

  • How to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • The top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Web Chemistry helps you  build strong relationships and position your expertise online to secure high value clients, even while you sleep.

Watch my video to find out more and get clients now.


The 1 Tip You Need To Know Before You Start Consulting

If you are thinking about becoming a consultant you are probably already expert in some sought after field and would now like to exploit the potential of your expertise for generating consulting income.

Consulting is a great way for generating substantial income, raising your profile and expanding your network and even horizons.

But how do you get started? Or more importantly where will you get clients from?

This report, based on my own consulting experience over the last 8 years, reveals hard won secrets for driving your consulting success. These tips will get you quickly started along the consulting road.

Consulting Report
Enter Email For Instant Access To: 6 Secrets To Kick-Start Your Consulting Career Report and Video

I suppose the greatest tip I ever received when starting my consulting career was don’t sell your service, instead focus on building relationships. Now think about this for a moment, how do you start a relationship?

Well, I generally do this by giving the client something of value without the expectation of receiving anything in return. It’s called “Giver’s Gain” or “What goes around comes around” and when it comes to consulting, nothing is more true than this expression.

Now in the spirit of this approach, I have compiled a report detailing some of my top consulting secrets. Secrets that have lead to millions of pounds of consulting business. In this cool report, I show you how to:

  • Get lucrative clients
  • Better still, how to get clients coming to you!
  • Managing the client pitch so that your service is seen as irresistible
  • Writing the proposal so as to clinch the deal
  • And so on …

Create a Lead Generation Marketing Machine for your Consulting Practice And …

Discover how to secure High Value Clients online for your services

Even While You Sleep. Yours FREE …

Here’s What’s Inside:

  • Discover how to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • Top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Just watch the video and the enter your email into the box below to get access to Web Chemistry and further consulting tips:


 

7 Steps to Create Your Own Web Based Lead Generation System

7 Steps to create your own lead generation system

Finding new customers in this climate is harder than ever and your web site could be the best marketing tool that you possess.  If it’s not bringing in new leads for your business, then what purpose is it really serving?

Whether you’ve got an existing web site that isn’t working hard enough or you haven’t got one in place yet, I’ve put together a 7 step process to help you create your own web based lead generation system and bring lots of customers your way.

Step 1: Market research and segment prioritisation

You can be anything you want to be but you can’t be all things to all people, Dr Glenn Livingston

Otherwise you will lack focus and credibility.

So what does that mean?  You have to get to know your market and work out who you want to appeal to the most.

  • Carry out keyword research – find keywords and phrases which relate to your products or services. Use tools like “Google Keyword Suggestion
  • Segment your market based on the keyword research findings
  • Prioritise those segments
  • Be very focused at appealing to those priority segments.  You can only have one headline on your web page. What will yours be?
  • (Read my blog 2 Niche Finder Golden Rules for more tips)

Step 2:  Set up a domain name

If you’ve already got a website, I’m guessing your domain name reflects your company name in some way. But how are people going to stumble across your site if they have no idea who you are?

What you want is to find a domain name that is close to the term that your customers are searching for; this brings in targeted website traffic. Now the search engines know you are highly relevant and put you high on their list.

Having decided on your domain name, here’s a quick tip.  Register your domain name independently from your hosting company so it’s yours to move where you want, without being tied to one hosting company.

www.ukreg.co.uk and www.godaddy.com are domain registration companies we often use.

Step 3:  Hosting and web set up

You need build your website on a content management system (CMS) platform to allow you to add your own content on a regular basis.  It needs to be search engine friendly with pretty urls and metatag set ups.  We’re big fans of the WordPress CMS system. (Don’t worry if this all sounds alien, it will become clear as these blogs unfold).

The structure of the website needs to be search engine friendly.  Optimise every aspect of your site including the invisible descriptions seen only by the robot crawlers. But most importantly: the highly visible domain name, title and headings can increase the rankings of your website tenfold.  You need to make certain that key sections are addressed such as Contact Us pages.   Not only will this have a big impact on Google quality scores but it provides an opportunity to build a layer of trust with your audience, as the users gets a sense of a bonafide company behind the website.

Step 4:  Content creation

Content is king online.  But remember you need to create content not just on your web pages, but on your posts, blogs, autoresponders, lead magnets to name but a few.

When you are thinking about the type of content you need to create for your priority market segment, an important step is to understand the difference between content that fulfils a point of entry requirement and content that fulfils a point of differentiation requirement.

Let me explain. Point of entry information is a mandatory requirement to demonstrate that you know what you’re talking about. However, your customers can find out the same information in a lot of other places too. On the other hand, information that differentiates takes you a cut above the pack. Customers want to know this information  and are having great difficulty finding the answers elsewhere.

For instance, I think most customers understand the importance of building a list and have a fairly good idea how to do it. A differentiator would be, how to build a list of hyper-repsonsive customers. The 20% of raving fans that are far more likely to buy, rather than the 80% of customer that don’t respond and just clog up your systems.

Points of differentiation will set yourself apart from your competitors, grab their attention and prove that you know your stuff.  They would be hard pushed to find this out anywhere else unless they parted with some money or did some serious research.

Think of your website in the same way.   Make sure you provide information that addresses the point of entry requirements at your first contact with them, then in order to get them to sign up or visit again, give them a flavour of the point of differentiation information they will learn.  You want to put good stuff after you have got their details but you want to allude to it before.  They need to have an incentive to sign up.

Step 5:  Autoresponder service

It’s very unlikely that your customers will buy from you straight off.  You have to develop trust from a series of exposures.  Email auto responders are a great way of doing this.  You can keep expanding the information and build trust over a series of emails rather than trying to get your information across in one hit. We use Aweber which you can find at:

http://www.aweber.com

It’s important to set up a proper auto-responder service rather than using an autoresponder script built into your website. No-one likes receiving spam.  Subscribing to services like aweber keeps you out of spammers jail by providing double opt-in and proof of sign up features, as well as giving you sophisticated analytics and messaging management.

Step 6:  Set up your promotional campaign

Before running any campaign to increase your traffic you need to have analytics in place, otherwise any optimisation efforts will be pure guess work.  It’s likely that you will have multiple campaigns running.  Whether it’s pay per click, with multiple keyword groups and split testing or an organic campaign, you need to be able to monitor it.  I recommend Google Analytics, a comprehensive and free service.

The types of promotional campaign you will carry out will grow with your experience.  Whether its onsite optimisation such as keyword stuffing, or offsite optimisation through backlinks, JVs, article marketing and so on, it’s important to develop a checklist to make sure you cover off all the possibilities and monitor your analytics closely.

Step 7:   Optimisation

You can’t start optimisation until you have a feedback loop in place.  Every change you make you can assess in the context of traffic, conversion sales, leads and so on.

Now begin the optimisation:

  • Create your system
  • Run the system
  • Check your analytics
  • Identify the weakest point
  • Fix
  • Monitor improvements
  • Look for next weakest point and run the system again

Addressing anything other than the weakest point is wasteful because it will not compensate for that weakest point.

If this all seems too much, it is worth it, this will generate business and generally it will be new business that you couldn’t have reached through other means.  So persevere.

For more information on web based lead generation systems download my free report now.

P.S.  If you’re in a hurry to set up your own web based lead generation system or you unsure of where to start yourself, get in touch and we can do the whole lot or a mix according to your budget.   Some clients handle all the research and content generation and leave us to do the technical part, for others we do the whole shebang.

Autopilot Lead Generation for Professional Services

In this recession, we’re all having to work harder than ever before to win customers. I think the most frustrating element isn’t getting a rejection, but endless delays and procrastination from the customer.

Of course, it’s understandable – budgets are tight and there are just so many more stakeholders involved in any purchasing decision. But how do you stop yourself from going insane with all the chasing and waiting?

In my case, I use my lead capture system. Everyday 2-3 people subscribe to my newsletter and a third of you have left me your phone number and highlighted your greatest challenges.

Following up with your calls is now a breeze, somehow it completely removes the stomach churning pain of cold calling. It puts me back in the driving seat of my marketing machine and means that I can take alternative direct action while waiting for client decisions.

Running a professional services firm is not easy and when work is hard to come by it is tempting to floor your prices along the road to ruin!

However, if you can create a lead generation machine like ours, then you have a predictable deal flow, more options and that strengthens your bargaining position when agreeing prices.

Anyway, if you want to see how you can set up your own “Autopilot Lead Generation System” then check out my report:

Who Else Wants to Rake in Hungry Customers with a Plain Old Stupid Website