Now many of you have heard me talk about the importance of establishing links from other people’s web sites to your own. Google regards websites with a large number of back links as high authority. For instance, Wikipedia has 75 million websites linking in and so it’s never far from the top of Google. Now [...]
Britain has an outstanding record of invention but often misses out on exploitation. It’s hard to get risk capital to turn technology ideas into market winners. However, it’s not just the absence of capital that causes problems: Entrepreneurs often don’t understand how to create investable propositions It’s a shame, because well executed projects that resolve [...]
Over 95% of businesses have websites that don’t attract internet traffic. The cheapest way to correct this marketing failure is search engine optimisation. You can get to the top of Google, Yahoo or MSN by understanding the methods that search engines use to index your site. Make it easy for their robot crawlers to find [...]
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