Tag Archives: Internet Marketing Strategies

increase search engine ranking

Increase Search Engine Ranking Even With Duplicate Content?

Now often I look down the analytics of all my customers and try and work out just why is it that some get lots of traffic and some don’t. You may think it’s down to spending more on adverts, better SEO, techniques to increase search engine ranking or the latest traffic trick that’s going round.

But it’s not; it’s much simpler than that. It’s down to the quantity of content. The quality must be good if you want sales, but when it comes to getting traffic and getting a good increase in search engine ranking, any content is better than no content.

You wouldn’t expect very good results if you turned up at a networking meeting and said nothing! Instead, you talk to people, gauge their interest and adapt your message accordingly. Well the internet is the same. You look up their search queries, create article replies and then adapt them accordingly, when you see how they react.

I actually think that perfectionism holds most people back. They get writers block and worry about publishing perfect content. Instead, just get something up and get stuck in to the conversation with your market. Otherwise you’ll just get left in the dust by more dynamic competitors!

Increase Search Engine Ranking

Now we all know that duplicate content is a complete “no-no” as far as Google is concerned. Well, to prove a point, I set up on one of my abandoned blogs an automatic robot that pulls in content from article sites. In fact, it automatically posts 4-5 articles per day related to particular keyword phrases that I have programmed. Yes, its duplicate content and this should work against me in the search engine rankings.

But you see, here’s the thing, before I set up the robot, I was only getting about 50 visitors per month. Now the site is attracting 175 visitors per month and it’s increasing all the time. In some cases, I’m getting a good increase search engine ranking for some of the article keyword phrases. I guess the search engines prefer duplicate content to no content at all. You can go and check it out at http://www.theguitarnews.com

I am now looking for businesses who want to generate content and get seriously good at internet marketing. If you want to improve your internet marketing, liked this article, or even if you didn’t, please leave a comment in the box below. I would love to create a discussion and find out your thoughts on how to get an increase search engine ranking.

Internet Marketing UK

Internet Marketing UK – Do you need to use a UK agency?

Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?

When it comes to internet marketing UK, there are plenty of techniques to boost your website in the search engine rankings and get it seen by potential customers.  Here are some of the ways you can market your site.

Search engine optimisation

Using search engines to find solutions to problems, services, stores and products is not only common in UK but across the globe. But the results you see are affected by the location you browse from by recognizing your IP address. Therefore search engine optimisation not only focuses on ensuring that your site is listed in the first page of the search results for some key search terms, it is also listed more often for search queries from UK. This ensures that those in UK looking for your products and services don’t need to look elsewhere and will get to know about it from the search engines. Internet marketing UK proves more effective here than any other internet marketing strategies.

Direct mail campaigns

This is another very effect internet marketing UK strategy. In this strategy, emails are sent to the target audience within the country. This is highly effective because if you are trying to promote your store or services in a particular county, you don’t waste your money advertising to people from other places or countries. A UK consultancy will best understand the demographics of your target market and can help you design a marketing program that will appeal to a specific part of the population who are your potential customers. This internet marketing UK strategy is also economical and the cost effectiveness is very high considering how many new customers are won over through this promotional program.

Pay per click advertising

The forums or blogs frequented by the UK population which forms your target audience is of importance to you, because that is where you need to advertise for your website or your services. Internet marketing UK is important because non UK marketing companies will not be effective in appealing at the right forums and only local consultants can help you identify the target audiences and the sites they frequent. Whether it is social networking communities or other popular websites and forums, the right kind of promotion through pay per click advertising is very important. You also need to ensure that the pay per click ad attracts potential customers. There is no point getting a load of clicks from people that are not looking for your product or service. This would also save advertising money, especially if you are on a tight budget.

So whilst these are all strategies that can be conducted by any agency regardless of their location, local knowledge really strengthens the results. All the above strategies are especially effective when offered by internet marketing UK companies compared to global firms, more so because of the expertise and experience of the local industry and demographics.

Referral Marketing

Referral Marketing Machine: The Most Powerful Marketing System

The true power of referral marketing is common knowledge among many business owners and yet it’s surprising how few people have a proper system for getting the most from referrals.

  • How many testimonials have you got  sitting in your bottom drawer? even if you bothered to collect the testimonials at all.
  • Do you encourage referrals? or do you run a mile just as soon as the job is done. Continue reading
mortgage lead

How the Internet Can Get You the Ultimate Mortgage Lead

There are several ways to get a mortgage lead, both offline and online. Once you have a good proposition, you can try a lot of different strategies to generate these leads. Getting these leads is very important to create business opportunities and advance ahead.

Offline strategies

One of the most popular offline strategies is to build relationships and enhance your network to generate more leads. Giving seminars to interested people and networking with estate agents, human resource managers, financial planners, solicitors and relocation companies are all very important to get client referrals. Cross selling or getting cross references is very important to extend your network and get a new mortgage lead. Most important is to establish strong relationships with estate agents dealing with mortgages.

Online strategies

There are numerous online strategies to get a mortgage lead. One of the more effective ways is to go for a direct mail marketing campaign which will target the right audience with your proposition. It’s important to analysing the demographics and identify the segment that provides the greatest opportunity to get clients.

Writing articles online at various property forums and also advising people at top mortgage sites is another way of getting a mortgage lead. In fact, there are a lot of article directories online, where potential clients visit looking for information about mortgage products, rates, property scenarios, financing options etc. Each of these sites offers a genuine opportunity to get a mortgage lead and extend your business. You can try advertising or internet marketing strategies to get more people to look at your proposition. There are quite a few sites designed explicitly to help draw customers and offer you the mortgage lead you are looking for.

Benefits of Online strategies over offline ones

There are a lot of advantages that online strategies hold over offline strategies. The first difference is the numbers. While offline referrals and networking would get you a mortgage lead now and then, online strategies allow you to be known to thousands of people in the region, some whom you wouldn’t even know. Online lead generation is much more focused and often targets the kind of clients you are looking for.

On the other hand, when it comes to offline strategies you cannot place a finger on where your next mortgage lead will come from. There are massive online databases that have loads of information about the customer demographics to target and market analysis. There isn’t the need of any guesswork at all about the data on the consumers. Often online deals could lead to testimonials that you can effectively use on your site or other sites to influence more clients.

And perhaps the most important point is that your web site will continue generate leads for your 24×7 if you get your strategy right.  It becomes an automatic salesperson driving that ultimate mortgage lead to your door.

To find out how you can develop your own lead generation system for the ultimate mortage lead, download our free report now.

Free Consulting Report

How To Get Clients Today

Quickly Get Your Professional Service Business Off The Ground With These Handy Videos That Show You How To Get Clients Now

My name is Raglan Tribe and I’ve made a few videos to help you “kick-start” your consulting or coaching career.  Now one of the biggest barriers to setting up your own professional service practice is getting clients! You can’t really call yourself a consultant, coach or service provider until you’ve bagged your first client.   If you’re  struggling to get clients then these videos will quickly get you started.

I’ve been consulting since 2003 and have won all kinds of clients from Government to large companies such as: Toyota, Hyundai, Ford, Toshiba, Finmeccanica all the way down to the very smallest of businesses. Either way, my approach is very similar. You see, it doesn’t really matter how big the organisation is, it all comes down to building relationships with individuals and the techniques are universal.

Focus on Relationship Building

  • You need to build a relationship over time before they trust you enough to undertake the service.
  • First you become visible to a client, either because of something that you’ve written or maybe a talk that you’ve given and they approach you or you go to them.
  • Next you make contact and you both agree to some follow up meeting. All the time, your credibility is growing .
  • You listen to their requirements at the follow up meeting, maybe give a presentation and this may lead to further meetings with their colleagues.
  • Then eventually you bond and connect with a potential buyer who is authorised to contract your service.
  • You reach conceptual agreement then there comes the critical stage of clinching the deal in the form of a proposal that gets contractually accepted by the client.
  • Now you deliver the assignment with great results so that they keep coming back for more and more business.  Not only that, they also refer other business to you and your practise grows in line with your delivery success.

But there are plenty of challenges.  It takes time to get clients and land the deal and that’s time without any earnings.  Your fees have to be high to recover all the lost marketing time.  There’s endless frustration with follow up and chasing.  You can’t control the flow of business with multiple opportunities on the go.  After a while you’ll rely more and more on repeat business from existing clients. This is a good sign as it demonstrates good delivery, but it also can limit the growth of your practise.

But I told you that you can get clients today! So how do you overcome these obstacles and build high value relationships that yield business without sacrificing all your precious time. Well you either focus on prospects where you aready have a relationship such as ex colleagues or previous customers or the answer lies in Web Chemistry.

So What Is Web Chemistry?

… and How Can It Get Clients Today

Web Chemistry is a structured approach for getting clients and managing new client relationships over the internet.  I’ve put together a short video on web chemistry and in it I show you:

  • How to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • The top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Web Chemistry helps you  build strong relationships and position your expertise online to secure high value clients, even while you sleep.

Watch my video to find out more and get clients now.