Category Archives: Internet Marketing

The marketing process for managing internet positioning and sales

setting up a blog

Setting Up A Blog – It’s Easier Than You Think

Setting up a blog is the act of creating a website with chronological entries listed on the main page. Starting a blog means finding a web host that is easy to customize and use. This can help you maximize the potential of your blog. This article contains tips for maximizing the quality of your blog by using SEO & helpful websites. Continue reading

Video Marketing

Video Marketing For Small Business

Use Videos To Market Your Business Starting Today

Are you looking for new ways to market your business? Do you want to target a world-wide audience? Many modern businesses have discovered that video marketing for small business is an excellent way to reach and interact with customers. Keep reading for some hints on how to create video marketing content to improve your business. Continue reading

Website Traffic

Why can’t I just buy website traffic?

It used to be so simple, you could forget all this SEO stuff and just go along to Google to buy website traffic and advertising. Just 5 minutes later, boatloads of traffic would be turning up at your door. Now you might go back later and go for the free SEO traffic, but at least you had tested your pages first and got them converting, before waiting months for the free traffic to turn up. Continue reading

Web Chemistry

Web Chemistry To Secure High Value Clients Online

Discover how to secure High Value Clients online for your services

Are you an expert in your field looking to grow your business or ensure a regular stream of clients?

You know your stuff and people look to you for advice but how do you go about getting new clients to come to you?   Are you frustrated with all the effort you put into networking with endless chasing and follow up, not to metion the gut wrenching pain of cold calling.

So how can you get clients coming to you rather than you doing all the chasing?

Web Chemistry is a structured approach for marketing your services and managing new client relationships over the internet.

Check out our latest FREE video to:

  • Discover how to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • Top 3 strategies that build residual income streams and that raise your daily fees
  • What is the most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Click to view the web chemistry video now

 

 

 

 

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Compare Web Hosting

What’s The Top Tip When You Compare Web Hosting?

It’s always tempting to look for the cheapest deal when you compare web hosting. But beware, getting the right marketing results isn’t all about the website and upfront design.

It’s also about reliable service that supports your business promotion every day. For many businesses, the web operations have become an important contribution to the bottom line. Make sure that you take this into account when you next compare web hosting.

The critical elements of a web hosting service are: Continue reading

Vinyl Jacket

Have you heard of Vinyl Jacket?

What has Vinyl Jacket got to do with Internet Marketing?

Often, when I sit down with my clients and show them Google’s statistics for different web searches, dollar signs start to appear in their eyes and they want to go for the high traffic phrases.

Who wouldn’t want a first page share of the 41,000 people who daily type in the search phrase “Mortgages” ? But the reality is that you just don’t stand a chance of getting to the top of the list of 39M pages. Continue reading

increase search engine ranking

Increase Search Engine Ranking Even With Duplicate Content?

Now often I look down the analytics of all my customers and try and work out just why is it that some get lots of traffic and some don’t. You may think it’s down to spending more on adverts, better SEO, techniques to increase search engine ranking or the latest traffic trick that’s going round.

But it’s not; it’s much simpler than that. It’s down to the quantity of content. The quality must be good if you want sales, but when it comes to getting traffic and getting a good increase in search engine ranking, any content is better than no content.

You wouldn’t expect very good results if you turned up at a networking meeting and said nothing! Instead, you talk to people, gauge their interest and adapt your message accordingly. Well the internet is the same. You look up their search queries, create article replies and then adapt them accordingly, when you see how they react.

I actually think that perfectionism holds most people back. They get writers block and worry about publishing perfect content. Instead, just get something up and get stuck in to the conversation with your market. Otherwise you’ll just get left in the dust by more dynamic competitors!

Increase Search Engine Ranking

Now we all know that duplicate content is a complete “no-no” as far as Google is concerned. Well, to prove a point, I set up on one of my abandoned blogs an automatic robot that pulls in content from article sites. In fact, it automatically posts 4-5 articles per day related to particular keyword phrases that I have programmed. Yes, its duplicate content and this should work against me in the search engine rankings.

But you see, here’s the thing, before I set up the robot, I was only getting about 50 visitors per month. Now the site is attracting 175 visitors per month and it’s increasing all the time. In some cases, I’m getting a good increase search engine ranking for some of the article keyword phrases. I guess the search engines prefer duplicate content to no content at all. You can go and check it out at http://www.theguitarnews.com

I am now looking for businesses who want to generate content and get seriously good at internet marketing. If you want to improve your internet marketing, liked this article, or even if you didn’t, please leave a comment in the box below. I would love to create a discussion and find out your thoughts on how to get an increase search engine ranking.

Internet Marketing UK

Internet Marketing UK – Do you need to use a UK agency?

Internet Marketing is a world wide phenomenon but when it comes to choosing an agency, is the world your oyster or should you stick to an internet marketing UK based company?

When it comes to internet marketing UK, there are plenty of techniques to boost your website in the search engine rankings and get it seen by potential customers.  Here are some of the ways you can market your site.

Search engine optimisation

Using search engines to find solutions to problems, services, stores and products is not only common in UK but across the globe. But the results you see are affected by the location you browse from by recognizing your IP address. Therefore search engine optimisation not only focuses on ensuring that your site is listed in the first page of the search results for some key search terms, it is also listed more often for search queries from UK. This ensures that those in UK looking for your products and services don’t need to look elsewhere and will get to know about it from the search engines. Internet marketing UK proves more effective here than any other internet marketing strategies.

Direct mail campaigns

This is another very effect internet marketing UK strategy. In this strategy, emails are sent to the target audience within the country. This is highly effective because if you are trying to promote your store or services in a particular county, you don’t waste your money advertising to people from other places or countries. A UK consultancy will best understand the demographics of your target market and can help you design a marketing program that will appeal to a specific part of the population who are your potential customers. This internet marketing UK strategy is also economical and the cost effectiveness is very high considering how many new customers are won over through this promotional program.

Pay per click advertising

The forums or blogs frequented by the UK population which forms your target audience is of importance to you, because that is where you need to advertise for your website or your services. Internet marketing UK is important because non UK marketing companies will not be effective in appealing at the right forums and only local consultants can help you identify the target audiences and the sites they frequent. Whether it is social networking communities or other popular websites and forums, the right kind of promotion through pay per click advertising is very important. You also need to ensure that the pay per click ad attracts potential customers. There is no point getting a load of clicks from people that are not looking for your product or service. This would also save advertising money, especially if you are on a tight budget.

So whilst these are all strategies that can be conducted by any agency regardless of their location, local knowledge really strengthens the results. All the above strategies are especially effective when offered by internet marketing UK companies compared to global firms, more so because of the expertise and experience of the local industry and demographics.