Category Archives: Customer Persuasion

Creation of content that converts visitors into customers

Video Marketing

Video Marketing For Small Business

Use Videos To Market Your Business Starting Today

Are you looking for new ways to market your business? Do you want to target a world-wide audience? Many modern businesses have discovered that video marketing for small business is an excellent way to reach and interact with customers. Keep reading for some hints on how to create video marketing content to improve your business. Continue reading

Referral Marketing

Referral Marketing Machine: The Most Powerful Marketing System

The true power of referral marketing is common knowledge among many business owners and yet it’s surprising how few people have a proper system for getting the most from referrals.

  • How many testimonials have you got  sitting in your bottom drawer? even if you bothered to collect the testimonials at all.
  • Do you encourage referrals? or do you run a mile just as soon as the job is done. Continue reading
Video SEO

Video SEO and Internet Video Marketing

Now many of you have heard me talk about the importance of establishing links from other people’s web sites to your own. Google regards websites with a large number of back links as high authority. For instance, Wikipedia has 75 million websites linking in and so it’s never far from the top of Google.

Now some sites offer free content to web masters who want to put articles on their own web sites. A few years ago, I discovered that I could put an article onto these sites with my embedded links and as people copied the articles onto their own site; I would automatically get their back links. Better still, other web masters would copy these duplicates and so the number of back links would spread exponentially.

So what’s Internet Marketing got to do with Video SEO?

Then Google stopped the party by ignoring duplicate content. They now only use the original article and discount all the clones. Hence no more rapid increase in back links.

Video SEO

Well the party has started again! You can now get the same effect with videos because Google can’t recognise copies. Better still, they index videos almost immediately. We’ve now got software for farming your videos out to 1000s of directories and video sites to power your back links.

This means, you can get to the top quickly and spread your brand across the internet using these Video SEO techniques. Besides, everyone loves videos, they act as a great engagement tool for your site visitors. Look at your site stats and you’ll see that your pages with videos keep your visitors on the site for longer.

If you’d like to exploit these video SEO and marketing techniques then sign up for the Internet Marketing Blueprint.

Free Consulting Report

How To Get Clients Today

Quickly Get Your Professional Service Business Off The Ground With These Handy Videos That Show You How To Get Clients Now

My name is Raglan Tribe and I’ve made a few videos to help you “kick-start” your consulting or coaching career.  Now one of the biggest barriers to setting up your own professional service practice is getting clients! You can’t really call yourself a consultant, coach or service provider until you’ve bagged your first client.   If you’re  struggling to get clients then these videos will quickly get you started.

I’ve been consulting since 2003 and have won all kinds of clients from Government to large companies such as: Toyota, Hyundai, Ford, Toshiba, Finmeccanica all the way down to the very smallest of businesses. Either way, my approach is very similar. You see, it doesn’t really matter how big the organisation is, it all comes down to building relationships with individuals and the techniques are universal.

Focus on Relationship Building

  • You need to build a relationship over time before they trust you enough to undertake the service.
  • First you become visible to a client, either because of something that you’ve written or maybe a talk that you’ve given and they approach you or you go to them.
  • Next you make contact and you both agree to some follow up meeting. All the time, your credibility is growing .
  • You listen to their requirements at the follow up meeting, maybe give a presentation and this may lead to further meetings with their colleagues.
  • Then eventually you bond and connect with a potential buyer who is authorised to contract your service.
  • You reach conceptual agreement then there comes the critical stage of clinching the deal in the form of a proposal that gets contractually accepted by the client.
  • Now you deliver the assignment with great results so that they keep coming back for more and more business.  Not only that, they also refer other business to you and your practise grows in line with your delivery success.

But there are plenty of challenges.  It takes time to get clients and land the deal and that’s time without any earnings.  Your fees have to be high to recover all the lost marketing time.  There’s endless frustration with follow up and chasing.  You can’t control the flow of business with multiple opportunities on the go.  After a while you’ll rely more and more on repeat business from existing clients. This is a good sign as it demonstrates good delivery, but it also can limit the growth of your practise.

But I told you that you can get clients today! So how do you overcome these obstacles and build high value relationships that yield business without sacrificing all your precious time. Well you either focus on prospects where you aready have a relationship such as ex colleagues or previous customers or the answer lies in Web Chemistry.

So What Is Web Chemistry?

… and How Can It Get Clients Today

Web Chemistry is a structured approach for getting clients and managing new client relationships over the internet.  I’ve put together a short video on web chemistry and in it I show you:

  • How to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • The top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Web Chemistry helps you  build strong relationships and position your expertise online to secure high value clients, even while you sleep.

Watch my video to find out more and get clients now.


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The 1 Tip You Need To Know Before You Start Consulting

If you are thinking about becoming a consultant you are probably already expert in some sought after field and would now like to exploit the potential of your expertise for generating consulting income.

Consulting is a great way for generating substantial income, raising your profile and expanding your network and even horizons.

But how do you get started? Or more importantly where will you get clients from?

This report, based on my own consulting experience over the last 8 years, reveals hard won secrets for driving your consulting success. These tips will get you quickly started along the consulting road.

Consulting Report
Enter Email For Instant Access To: 6 Secrets To Kick-Start Your Consulting Career Report and Video

I suppose the greatest tip I ever received when starting my consulting career was don’t sell your service, instead focus on building relationships. Now think about this for a moment, how do you start a relationship?

Well, I generally do this by giving the client something of value without the expectation of receiving anything in return. It’s called “Giver’s Gain” or “What goes around comes around” and when it comes to consulting, nothing is more true than this expression.

Now in the spirit of this approach, I have compiled a report detailing some of my top consulting secrets. Secrets that have lead to millions of pounds of consulting business. In this cool report, I show you how to:

  • Get lucrative clients
  • Better still, how to get clients coming to you!
  • Managing the client pitch so that your service is seen as irresistible
  • Writing the proposal so as to clinch the deal
  • And so on …

Create a Lead Generation Marketing Machine for your Consulting Practice And …

Discover how to secure High Value Clients online for your services

Even While You Sleep. Yours FREE …

Here’s What’s Inside:

  • Discover how to position your expertise online and avoid the cycle of feast and famine
  • How to save time and the frustration of endless follow-up
  • Top 3 strategies that build residual income streams and that raise your daily fees
  • The most critical factor for selling high value services over the internet (hint: it’s not relationship building)
  • How to consistently manage and control your sales funnel  to achieve the right level of client flow

Just watch the video and the enter your email into the box below to get access to Web Chemistry and further consulting tips:


 

HTML Meta Tags That Rock!

The tool I’m introducing today is the Meta Tag. Meta Tags are embedded in web pages and describe the page for Search Engines but are invisible to human visitors. They allow you to define the:

  • Page Title
  • Description and
  • Keywords

When you type a search phrase, the entries that come back in the Google list show these Meta tags. Most websites don’t bother to fill them in. Therefore, Google shows some random lines from the page instead. For instance here’s one cryptic entry that I found:

Dismissing fairly

eg dismissal of an employee who was taken on as a temporary replacement for an employee on maternity leave. However, for such a dismissal to be fair,

I don’t think that I’d click on this description; it’s just not very compelling!

Much better to write your Meta tags the same way that you’d write an advert. If the searcher typed in Employee Dismissal imagine how powerful this might be:

Just One Small HR Mistake Cost This Small Business Owner His Company

Download free tool that shows you how to safely manage disciplinary meetings without fear of comeback.

Or, for a performance management coach how about:

Are You Getting What You Deserve From Your Small Business?

Download free tool to set you on the right path for high performance business achievement.

And best of all, these Google Adverts don’t cost you anything!

Traffic Conversion into Customer Sales

Good business websites convert visitors into customers, but how many actually do that?

Great business websites can do so much more:

  • Qualify and sort visitors into different market segments then route them to the most appropriate sections
  • Support Customer decision making with timely information that engenders trust and bonding
  • Stimulate their desire so that they are frantic to buy from you now!

It really comes down to 3 vital ingredients:

Read full article here …