Category Archives: Backlinking and Social Media

Techniques for off-site optimisation

Referral Marketing

Referral Marketing Machine: The Most Powerful Marketing System

The true power of referral marketing is common knowledge among many business owners and yet it’s surprising how few people have a proper system for getting the most from referrals.

  • How many testimonials have you got  sitting in your bottom drawer? even if you bothered to collect the testimonials at all.
  • Do you encourage referrals? or do you run a mile just as soon as the job is done. Continue reading

Is Kajabi the end of WordPress?

I think you all know that I’m a big fan of wordpress. Quite simply, I’ve never found anything better for attracting traffic over the internet and publishing my content.

Then 3 months ago I started beta testing Kajabi, this is a premium content delivery platform from Internet Guru Andy Jenkins and I’ve now become a fan. Not only does it deliver the content, but it also stimulates audience interaction and takes the payment. It’s a complete information marketing system in a box.

Well it’s not out yet, but you can download a Kajabi internet marketing report at: http://get.kajabi.com/

Better still, there’s no optin or any other hurdle. It seems that Andy Jenkins has got so many leads on his list, he just doesn’t need any more.

Incidentally, don’t panic, it’s not a substitute for WordPress. When it come to traffic generation – WordPress is still K I N G ! … But it’s a great augmentation for delivering your content to your WordPress customers.

Hopefully the software will be out soon!

Adding Your Blog To Technorati

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It’s all very well setting up a blog that tells the world about your great services. But you need to announce the blog to the world so that people can find it. The biggest blog directory on the internet is http://technorati.com/ Create an account and then enter the details for your blogs.

There is a verification process that ensures that you are the blog owner. It’s very simple and straightforward. Technorati gives you a unique code which you post on your website. In my case the code is given below:

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Post the code and then press the verify button in your Technorati account. You’re then done and your blog is now in the directory.

I want my web site to be seen! Do I need to submit to search engine and directories?

You’ve just created your web site, spent time and money getting it to look good.  Now you need your target customers to see it.  But how are they going to know it exists?  Is it enough to rely on organic techniques to be listed in the major search engines or should you submit your sites to the key directories and search engines?

A search engine submit process means simply bringing your web site domain (url) to the search engines’ attention.   If you follow SEO procedures (see my free report), then over time your site will be indexed and ranked organically.  It takes time and effort. But if you want to try to speed things up then it is worth submitting your site to the directories and search engines.

Before I give you a quick guide how to submit urls to the key search engines and directories, a word of warning…..

…avoid the free add url services or “submit search engine free” services that you see plastered across the web.

Any free submission website or search engine submitter service is most likely to use automated software and most search engines ignore or reject these submissions.  In fact many engines are now banning sites that continuously submit.  They consider it “spamming”.  So if you’re using a service that promises a monthly or quarterly submission, then they could be putting your site in danger of getting permanently banned or blocked.

The truth is the vast majority of search engine traffic comes from the big 3 search engines, Google, Yahoo and Bing, either directly or indirectly via portals using results from these sites.  So it’s a simple task to submit your own sites manually to get indexed in these 3 without the need for any automated service.

Here’s the directories and search engines you need to submit to:

Directory Submission

There are two key directories to get your website listed in: The Open Directory (DMOZ) and Yahoo.

If you get links from these quality directories, the major search engines are more likely to view your site as the “authority” on the subject and give it a higher ranking.

The Open Directory Project powers directory services for some the most popular portals and search engines on the web, including Google.  So if you can get listed in the ODP, you’ll eventually wind up in the key search engines.

It’s maintained by volunteers who are experts in their areas of interest.  It’s free to get a listing however it can be slow and difficult to get in and they don’t accept all sites.

To list your site, go to the most appropriate category for your web site, then drill down to the relevant subcategory and select the “Add URL” link at the top of that category’s page.

And then be patient!  It can take anywhere from a couple of days to a year for an editor to review and list your site.   And make sure your site has useful and unique content.  They want medium to large sized web sites so if your site is only one or two pages long, then it’s unlikely to get listed.

Yahoo Directory is distinct from the regular Yahoo search engine (see below).  For any commercial business there is a cost of $299 per year and no guarantee that your site will be listed, only that it will be reviewed in a timely fashion.  Yahoo does not give priority listings or special treatment to people who pay the fee. The main benefit of a Yahoo directory listing is to have a link from a high-quality directory that may give your site credibility in the eyes of the search engines.

Search Engine Submission

The big 3 (Google, Yahoo, Bing) all have search engine add URL forms.

Google

Yahoo

Bing (formerly Live and MSN)

Whilst they provide a quick, easy and free url submission process, using the search engine submitter forms does not guarantee you a listing.  The search engine algorithms are far more sophisticated and you need a quality content site with relevant sites linking back to you. If these things are not in place, submitting to a search engine will do no good because whether search engines know of your site or not, they will not rank it.

And whilst we’ve focused on getting new sites listed, make sure you announce any new content that you’ve created on your existing sites via an article announcer service.  For weblogs we recommend Pingoat. By pinging, you let the services know that your blog has been updated and hence, they crawl and index your site, publishing your blog contents, thus increasing your blog’s popularity.

To learn more about search engine optimisation techniques and how to get your web site seen by your customers download my free report now.

Or find out about Search Engine Optimization

A constant stream of market consciousness

To truly tap into your market, we all used to have to go out and interview customers or conduct focus groups and customer clinics. Performing primary market research is costly and time consuming. Furthermore, you run the risk of catching customers at a bad or inapproriate time.

But now there are so many more ways of conducting primary research. For instance, think of key word analysis and survey pages. Imagine tapping into your customer’s thoughts at the exact time that they enter their problem into Google. That is the perfect time to canvass their opinion about your solution or competitor solutions. Such is the power of the internet.

We are now experimenting with Twitter. You might think that this is another way to completely waste your time. But for marketeers it’s another source of primary market research data.

twitter logoCheck it out and follow me at:

http://twitter.com/raglantribe