Statistics show that Internet searches quickly convert into purchases, both online and in retail stores. So a person who finds their product or service available on your website is very likely to purchase it, either online or by visiting your store. So why would you not want to make your website rank high on search engine listings? Most people do not even go to the second or third pages of the search results. In today’s world of Internet-driven purchases, it is imperative that your website gets listed in the first page of the search result itself. Even that might not be enough anymore!
Getting to be among the top 3 search results will guarantee even more success for your business as statistics show that the first organic result is what more than 50% of people click on. With e-commerce being as ubiquitous as the Internet, people search for what they want from businesses that are on a global scale as well as businesses that are on a local scale. So you can get your next customer from virtually anywhere in the world!
This is where SEO marketing can help your business get to be on the first page and even among the top 3 search results of the first page! A lot of strategies can be used to ensure this, some of which are:
- Landing pages that are dedicated to each location, product, or service that you offer. These pages should have a unique URL which further helps search engines find the page.
- Content should be locally relevant. You can increase the number of visitors to your retail store by adding information about your store location, phone numbers, and directions, for each landing page of each of your store locations.
- Regularly updated content will ensure that your website regularly turns up on search engine listings.
While there are many more ways to optimise your website for search engine success, starting off with just these at first will ensure that you are well on your way to being successful at SEO in Hampshire!